Understanding The Innovation Adoption Lifecycle
Do you ever wonder about how the market adopts a new product? Is there a process? … Read more
Aashish Pahwa
Education:
A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.
Product Differentiation – Definition, Types, Importance & Examples
The markets are noisier and more crowded than ever, and customers are overwhelmed with too many … Read more
What Exactly Is Viral Marketing?
Who wouldn’t want his song to be the next Gangnam Style? Who wouldn’t want his brand’s … Read more
What Is Concierge Service? – Meaning & Business Models
Do you ever wake up and feel like there should be someone to do your errands … Read more
The 10 Types Of Pricing Strategies
If choosing the right pricing strategy for your business seems like a completely daunting task, we’re … Read more
Cross-Selling – Definition, Importance, Examples, & Strategies
For the last 63 years, McDonald’s staff’s “Would you like fries with that?” has been adding millions … Read more
What Is Upselling? How To Upsell? [Detailed Guide]
Although it is true that there are as many sales strategies in the world as there … Read more
What Is Digital Marketing: A Beginner’s Guide
Digital marketing is a growth machine and anyone who gets his hand on it is a … Read more
How To Become An Entrepreneur?
You might have heard people talk about them. You might have argued about the importance of … Read more
What Is Advertising? – Examples, Objectives, & Importance
A 30-second spot, a catchy jingle, and a clever slogan. But there’s more to advertising. An … Read more
